Definition of "downmarket"

downmarket

adjective
comparative more downmarket, superlative most downmarket
1. Designed for low-income consumers.
2. Of, or relating to the less prestigious sector of the market.
adverb
comparative more downmarket, superlative most downmarket
1. Towards the less prestigious sector of the market.
  Quotations
  Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.
  2021 December 15, Robin Leleux, “Awards honour the best restoration projects: The Great Western Railway Craft Skills Award: Victoria Arcade”, in RAIL, number 946, page 59
verb
third-person singular simple present downmarkets, present participle downmarketing, simple past and past participle downmarketed
1. (transitive) To render or become downmarket.
  Quotations
  If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]
  2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges, page 37
  As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.
  2000, Helen Jefferson Lenskyj, Inside the Olympic Industry: Power, Politics, and Activism, page 147