The AI-powered English dictionary
plural personas or personae or personæ
A social role. examples
A character played by an actor. examples
(psychology) The mask or appearance one presents to the world.
(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them. quotations examples
To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]
2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128