Given that emotions such as shame, guilt, embarrassment and others involve a violation of a social more or rule, these are often called the social emotions, self-conscious emotions or secondary emotions.
2008, David R. Caruso, “Emotions and the Ability Model of Emotional Intelligence”, in Robert J. Emmerling, Vinod K. Shanwal, Manas K[umar] Mandal, editors, Emotional Intelligence: Theoretical and Cultural Perspectives, New York, N.Y.: Nova Science Publishers, Inc., page 7